Stylist and Shoot Director

This editorial shoot showcased HIHO’s Resort ‘24 collection, with a focus on connecting with our New England and Mid-Atlantic audience. Following the campaign, we saw a 10% increase in conversion rates from those regions. I led the styling and creative direction, and oversaw how the content was rolled out across social media and the brand’s website.

Location: Bellport, NY

Photographer: Julien Capmeil

Models: Jake & Stephanie