Stylist and Shoot Director

For HIHO’s Spring launch, I led the creative execution of a marketing campaign promoting the brand’s new women’s terry and linen dress collection. I developed the storyboard, sourced the location, booked talent, and managed all shoot logistics. Post-shoot, I curated key visuals for social media, crafted SEO-driven copy, and created blog content to support the campaign and drive sales through the company website.

Location: Villa Kismet, St John, VI

Photographer: Fianna Fluess

Model: Katherine