The brand plans to rely heavily on website sales for its men’s apparel, and this marketing campaign was designed to strengthen an already successful product line—including graphic tees, swimwear, UPF shirts, shorts, linen pieces, and terry sets. The studio shots were created to complement and visually connect with previously produced location imagery, ensuring consistency across the brand’s digital presence.

Location: Private Studio

Photographer: Julien Capmeil

Model: Mark